Honda’s GM Electric SUV is Selling More than GM’s Models

The Honda Prologue electric crossover and its Acura sibling, the ZDX, are both manufactured by General Motors. The GM versions of these models are the Chevy Blazer EV and the Cadillac Lyriq. However, in an ironic twist, the models under Honda are selling more than the ones under GM’s brands.

GM Midsize SUVs Wrapped in Honda Badging

Neither company discusses it extensively, but the Honda Prologue and Acura ZDX are essentially midsize GM EV models wearing Honda and Acura badges. They naturally contain elements unique to the brand, but they’re technically the same vehicles as the Chevy Blazer EV and Cadillac Lyriq. They also arrived on the scene later and are sold through a smaller network of dealers; they’re still selling more than GM’s models.

The second quarter numbers show what’s happening. Your local Honda dealer is unloading more GM-based EVs than your local branded GM dealer. This works out to about 16,000 Prologues so far this year, while Chevy has sold less than 13,000 Blazer EVs. Chevrolet has around 3,000 dealerships in the US, while Honda only has around 1,100.

That means the average Honda dealer is selling over 15 Prologues, while the average Chevy dealership is only selling around 4 Blazer EVs this year. On the luxury side, Acura is also selling more ZDX models than Cadillac is the Lyriq.

Sales Aren’t As Slow for GM as These Numbers Suggest

Acura is selling roughly 1,000 more ZDX units than Cadillac is selling Lyriq models. The disparity on the luxury side is similar to Honda vs Chevy. However, GM is still moving quite a lot of models on the Ultium platform. Alongside the Blazer EV and Lyriq, there’s the Cadillac Escalade iQ, Optiq, and Vistiq, plus the Chevy Equinox EV. The latter has sold over 27,000 this year.

That’s not even counting the Ultium-based trucks, such as the GMC Hummer EV, the Chevy Silverado EV, and the GMC Sierra EV. The point is that GM is doing quite well in selling its Ultium EV platform, and is still ultimately moving more models than Honda.

Honda is simply selling more where the segment offerings overlap, specifically in the midsize electric crossover category. Even if the Blazer EV is losing to the Prologue, it’s actually doing better than its 2024 sales, so that’s good news for GM.

Cadillac EV Sales Breakdown

Cadillac is also projecting an increase in its sales for 2025. The Lyriq has actually been key to this growth. Its sales went up last year and it’s still selling well, even if it’s being outpaced by Acura. The Lyriq is now Cadillac’s second-best-selling model. Cadillac EV buyers are usually new to the brand as well, with a large portion coming from previous Tesla owners.

Cadillac has recently expanded its EV lineup with the Escalade iQ and the Optiq. The GM brand is aiming to be the leading luxury EV brand and hopes for a third of its total sales to be EVs in 2025. Despite losing to Acura in the midsize crossover segment currently, it’s not by much.