Buick Continues to See Strong Sales Growth Around the World

If you look back in the automotive industry only ten years, you might think the Buick name was going to be gone from the market. This brand has found a resurgence of success with models that offer more personality and character than ever before. The sales number experienced have proved and continue to show this brand is amazing and after the strength of 2017, Buick has found a way to continue to bring us new and updated models to have the ride we’re looking for when we head out on the road.

To begin the 2018 calendar year, Buick has been able to report an improvement of nine percent globally compared to 2017. This impressive level of growth comes from the added LaCrosse Avenir and the trio of Regal models which are the Sportback, GS, and TourX. In the Chinese market, where Buick has found a serious level of strength over the past few years, Buick has an improvement of sales of 35 percent for the first quarter, making this one of the brands with the strongest level of growth over the past year in the Chinese market.

Getting Deeper into the Buick Sales

The trio of crossover SUVs offered by Buick has led the way in the North American market with a total retail sales growth of 32 percent in this area of the world. The Enclave, which is the largest of the three, saw sales grow by eight percent compared to the first quarter of 2017, making this a strong performer for the brand and an SUV that has the spacious cabin and premium qualities you’re looking for when you’re ready to drive a vehicle that has the upgraded style and qualities that you’re sure to admire and enjoy.
Not only did we see growth for the Enclave model, but the average sale price for this SUV was also up by nearly $5,000 compared to last year. This shows a commitment to the new Avenir sub-brand trim that reaches up to the top of the lineup. This means more of us are driving a comfortable SUV that has qualities that challenge some of the top luxury models offered by other brands. The Avenir models have made an impression with a variant of the GL8 being sold in China and the Buick LaCrosse Avenir picking up momentum as its recently been added to the collection of Buick vehicles.
In China, where the future goal of zero emissions is becoming an expectation, Buick offered a few electrified models that we hope to see in the US soon. These models include the Regal, LaCrosse, Velite 5, and Velite 6 with a new plug-in hybrid that will arrive later this year. Recently a new concept has been offered in the form of the Enspire EV Concept which will offer more of what the brand has to give us for the drive. Buick has shown strength and growth in the global market and continues to build premium vehicles that we love to drive.

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