Honda’s April Fool’s Day Video Uses Fun to Sell
On the surface and after a standard view, one might watch Honda’s 2014 April Fool’s Day video and think that it was another example of a big company putting money into getting a bit of exposure on prank day. The reality is that this was a brilliantly done video that achieved the primary goal as well as a secondary goal.
It has a modest number of views, but the effect of the video is actually a beneficial one. It’s quirky and silly, of course, to consider that someone would build their own car from parts flown in on automated drones, but that’s what makes it work from the standard April 1 video perspective. When you dig into the message, it’s actually a perfect one for their Fit. It resonates in a satirical manner with a portion of their target audience, but it doesn’t take it so far as to make fun of variations of that lifestyle. However, the messages mixed in as portrayed by the actors are only slightly off from the reality of those who believe in more organic living.
The product placement is excellent. It properly shifts between telling the story and showing the story with the Honda logo embedded throughout. Lastly, there words used within the quirky dialogue can, when heard appropriately by the subconscious mind, positing the Fit as a good choice. Secondary goal accomplished.
Here’s the video. Did we over-analyze it?
This post may contain affiliate links. Meaning a commission is given should you decide to make a purchase through these links, at no cost to you. All products shown are researched and tested to give an accurate review for you.
