Dealer Chat Should Be 24/7

There are a few car dealers in the United States that have 24-hour answering services for their phones. They are few and far between but those who have them are normally high-volume and get a benefit out of being there to answer questions outside of business hours when many people do their car-buying research. For those who are not able to run a 24/7 phone operation (which is just about everyone), 24-hour managed chat services are the ideal scenario.

People don’t always do their shopping and research when dealerships are open. From the comfort of their home at night or in the morning before work, there are many who prefer to make their decisions without the pressure associated with buying a car. This is an ideal time for dealerships to answer questions and be present when they’re competitors are not.

Unfortunately, the majority of dealerships show a “Chat Offline” sign on their chat boxes at these ideal times for gathering leads. That’s a mistake. Being present and attentive is one of the most important differentiators when it comes to winning the trust of customers. For franchise dealers, any advantage is important.

If you’re a dealership, we strongly recommend using a managed chat service that operates 24/7 for your customers. It can be the difference between being considered and being skipped.