Chevrolet’s Entry for National Siblings Day Missed the Mark
A Corvette and a Camaro would have worked. A 1500 and a 2500HD could have been dubbed “big brother and bigger brother” – that would have been clever. Instead, Chevrolet opted to highlight a couple of smaller vehicles they’re having trouble moving that really don’t look anything alike and that don’t have the same DNA similarities of the two examples we listed. Nothing against the marketing department at General Motors, but this is a weak social media entry in our humble opinion.
Then again, what do we know? Here’s their Tweet:
Good looks run in the family. Happy #NationalSiblingsDay! pic.twitter.com/LcQ98AmxNI
— Chevrolet (@chevrolet) April 10, 2015
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