Can the Chrysler 200 Make an Impact

Over the last several years, Chrysler has had two major problems. On one hand, sales aren’t keeping pace with the other domestic manufacturers and their growth is moderate at best (depending on which analysis you look at). On the other hand, they’ve had challenges with getting the attention of future car buyers with their marketing as well as their cars themselves.

Their hope is that the upcoming 2015 Chrysler 200 is the answer they’ve needed for several questions recently. The sleek design gives it a bit more attention-grabbing abilities than the previous style that went more for cheap luxury rather than impressive midsized features. The buzz has been positive. Is it really a player in the midsized market?

That’s the question that MLive tried to answer:

Chrysler Brand CEO and president Al Gardner said the all-new vehicle, which replaces the Dodge Avenger and first-generation 200, can drive from the bottom of the midsize sedan segment toward the top of the sales chart in the U.S.