Lotlinx Should Be In Every Dealers’ Digital Advertising Strategy

One of the biggest challenges in the automotive industry is overcoming a lack of trust from consumers. While the digital age has opened up many doors for consumers to gather information and feel comfortable with their car buying adventures, there are still roadblocks that must be overcome. One of those roadblocks is lead destination.

Unbeknownst to most consumers, the majority of the various third-party inventory listing sites do not always send the leads generated from an inventory item to the dealership that has the inventory. The leads are often sold on an open lead market and then distributed to various dealerships, not just the one that has the selected vehicle. This has caused more distrust in an industry that simply cannot afford it.

This is where Lotlinx comes in. When a Lotlinx client has their inventory listings clicked on from a third-party inventory site, the consumer is taken directly to the vehicle details page on the dealer’s website. There is no chance for “lead leak” – the dealership with the vehicle is the one that gets the customer’s information. This isn’t just good for the dealer. It’s good for the customer as well.

As the industry continues to evolve in digital marketing strategies, Lotlinx is a shining example of the type of transparency that needs to make it through to consumers. It cuts out the middle man in a good way while keeping costs lower for the dealership. At a cost of under $4 per shopper delivered to the dealership’s website, it’s more cost-effective than most forms of digital advertising. More importantly, it’s a direct contact. Consumers will find the vehicle exactly where it is supposed to be and have the ability to call, email, or simply visit the dealership itself.