Why the Black Label Experience Can Make All the Difference

In the American luxury market two names have stood out for many years; Lincoln and Cadillac. The GM brand has found its way back into our hearts with exceptionally engaging vehicles full of vigor and excellent performance with the CTS-V and ATS-V along with the style and shape of the vehicles. This is not a place Lincoln is trying to go, but the brand does want to be known as more than just a brand of cars that is upscale Ford models. In order to do this Lincoln is working on more of a customer focused approach.

In a market that feels as if it’s becoming bloated by sporty luxury vehicles Lincoln has gone a different way with their Black Label. The Black Label isn’t a special vehicle and it really isn’t a trim level, but to make it simple we will think of it as if it’s a top trim level that offers benefits that don’t necessarily have anything to do with driving. Even though these benefits aren’t directly installed in the vehicle, they have everything to do with the experience a Lincoln owner will have when they purchase this level on their new model.

The beginning of the Black Label trim is to have some of the highest quality materials included in the interior of the vehicle. For the MKX there are four choices, Thoroughbred, Modern Heritage, The Muse and Indulgence. Each of these trims use leather than is in the top one percent of cow hides when it comes to softness and durability giving you the most enjoyable seating to have the right look and feel in your new Lincoln vehicle. Currently the Black Label is offered on the MKX and MKC crossover SUVs and the MKZ sedan and it will be offered on the new Continental as well.

As far as we can tell the Black Label trim will be offered on every Lincoln model in the future, with the Navigator being the next most logical place for this trim to show up. Starting with the four mentioned covers the most popular Lincoln vehicles on the market along with the new flagship sedan that’s about to be unveiled for us to admire and enjoy on any road. Of course the Black Label trim isn’t just about the leather, there’s much more to having this as part of your Lincoln experience.

In order to fully enjoy the Black Label experience you have to know what else is included. The first part is all required maintenance is included in the price for four years/50,000 miles. This even includes items such as brakes, hoses, shocks and wiper blades that can wear down on you. In order to offer the most convenient service for you Lincoln offers a drop off and pick up service of your vehicle with a free loaner car that you can use while your car is being serviced. This is a service that makes sense for Lincoln owners and one that more car brands need to add to their vehicle offerings.

Not only will your car be completely serviced during these visits your car will be fully detailed once a year inside and out as part of the Black Label package. This will give you a car that feels a lot like a brand new vehicle even after a few years of ownership. Another benefit to the Black Label trim is the Black Label Culinary Collection which gives you access to some of the finest restaurants in your area and across the country. You will even be able to make a reservation at any of the restaurants on the list through the Lincoln concierge services.

With the Lincoln Black Label program you will be able to enjoy not only the wonderful experience of convenient servicing of your vehicle and fine dining along with a vehicle that offers you a smooth and elegant ride on every road. Lincoln may not be working on creating a sportier style or a higher horsepower engine and that’s just fine, the quiet drive and high end customer engagement of the Black Label program make Lincoln a brand you want to turn to for your new vehicle.